Greg Fisher is the CEO of TripShock, a leading online travel agency specializing in water-based tours and activities across the southeastern U.S. With a background in hospitality management, digital marketing, and web development, Greg has spent over a decade helping tour operators maximize their online presence and revenue. He is also the founder of WaveRez, a reservation software designed specifically for boat rental and tour companies. Beyond his businesses, Greg is a speaker, podcast host, and author, sharing insights on leveraging online travel agencies for growth. His expertise in digital strategy, industry trends, and operational efficiency has made him a trusted resource for tour operators looking to scale.